When faced with complex and uncertain medical conditions (e.g., cancer,
mental health conditions, recovery from substance dependency), millions of
patients seek online peer support. In this study, we leverage content analysis
of online discourse and ethnographic studies with clinicians and patient
representatives to characterize how treatment plans for complex conditions are
"socially constructed." Specifically, we ground online conversation on
medication-assisted recovery treatment to medication guidelines and
subsequently surface when and why people deviate from the clinical guidelines.
We characterize the implications and effectiveness of socially constructed
treatment plans through in-depth interviews with clinical experts. Finally,
given the enthusiasm around AI-powered solutions for patient communication, we
investigate whether and how socially constructed treatment-related knowledge is
reflected in a state-of-the-art large language model (LLM). Leveraging a novel
mixed-method approach, this study highlights critical research directions for
patient-centered communication in online health communities.