Online marketplaces are the main engines of legal and illegal e-commerce, yet their empirical properties are poorly understood due to the absence of large-scale data. We analyze two comprehensive datasets containing 245M transactions (16B USD) that took place on online marketplaces between 2010 and 2021, covering 28 dark web marketplaces, i.e., unregulated markets whose main currency is Bitcoin, and 144 product markets of one popular regulated e-commerce platform. We show that transactions in online marketplaces exhibit strikingly similar patterns despite significant differences in language, lifetimes, products, regulation, and technology. Specifically, we find remarkable regularities in the distributions of transaction amounts, number of transactions, inter-event times and time between first and last transactions. We show that buyer behavior is affected by the memory of past interactions and use this insight to propose a model of network formation reproducing our main empirical observations. Our findings have implications for understanding market power on online marketplaces as well as inter-marketplace competition, and provide empirical foundation for theoretical economic models of online marketplaces.

Dark web marketplaces (DWMs) are online platforms that facilitate illicit trade among millions of users generating billions of dollars in annual revenue. Recently, two interview-based studies have suggested that DWMs may also promote the emergence of direct user-to-user (U2U) trading relationships. Here, we quantify the scale of, and thoroughly investigate, U2U trading around DWMs by analysing 31 million Bitcoin transactions among users of 40 DWMs between June 2011 and Jan 2021. We find that half of the DWM users trade through U2U pairs generating a total trading volume greater than DWMs themselves. We then show that hundreds of thousands of DWM users form stable trading pairs that are persistent over time. Users in stable pairs are typically the ones with the largest trading volume on DWMs. Then, we show that new U2U pairs often form while both users are active on the same DWM, suggesting the marketplace may serve as a catalyst for new direct trading relationships. Finally, we reveal that stable U2U pairs tend to survive DWM closures and that they were not affected by COVID-19, indicating that their trading activity is resilient to external shocks. Our work unveils sophisticated patterns of trade emerging in the dark web and highlights the importance of investigating user behaviour beyond the immediate buyer-seller network on a single marketplace.