We propose a finite-size scaling analysis of binary stochastic processes
X(t)∈{0,1} based on the second moment correlation length
ξ for the autocorrelation function
C(t). The purpose is to clarify the critical properties and provide a new data analysis method for information cascades. As a simple model to represent the different behaviors of subjects in information cascade experiments, we assume that
X(t) is a mixture of an independent random variable that takes 1 with probability
q and a random variable that depends on the ratio
z of the variables taking 1 among recent
r variables. We consider two types of the probability
f(z) that the latter takes 1: (i) analog [
f(z)=z] and (ii) digital [
f(z)=θ(z−1/2)]. We study the universal functions of scaling for
ξ and the integrated correlation time
τ. For finite
r,
C(t) decays exponentially as a function of
t, and there is only one stable renormalization group (RG) fixed point. In the limit
r→∞, where
X(t) depends on all the previous variables,
C(t) in model (i) obeys a power law, and the system becomes scale invariant. In model (ii) with
q=1/2, there are two stable RG fixed points, which correspond to the ordered and disordered phases of the information cascade phase transition with critical exponents
β=1 and
ν∣∣=2.